Why use TCMR to advertise your business?

A study, called High Gain Audio carried out by WPP Media, one of the largest media buying agencies in the world, revealed a year or two ago that both broadcast radio and digital radio outperform other media channels in generating profit ROI (Return On Investment), whether for short-term campaigns or long-term brand building.

The study concluded digital audio delivers a full-term profit return of £5.20 for every pound spent. For every hundred pounds spent, the return to an advertiser would be £105.20p.

The report also highlighted how shifting existing budgets to give audio a larger share can amplify that result. Campaigns that included audio saw short-term ROI uplift by 8% compared to those without audio in the mix.

The latest radio listening research shows 41.8% of people now listen to DAB radio as opposed to 26.6% of people listening to AM or FM stations. A further 10.9% listen online and 18.4% listen via smart speakers. This means over 70% of people listen to radio via the ways TCMR will be broadcasting.

We offer highly competitive rates and we are happy to create bespoke campaigns for your business as well as offering comprehensive advertising and sponsorship packages which you can buy ‘off the shelf’ as it were.

We will ensure that if a competitor in your line of business also buys advertising on TCMR, we will guarantee that your commercial will never clash with your competitors in the same commercial break. That’s something that television and the print media don’t offer.

To find out more email us at sales@tcmr.co.uk or call (number TBA).